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The world of e-commerce has transformed the way Filipinos shop, with online marketplaces such as Lazada and Shopee dominating the landscape.

As these platforms continue to expand and innovate, we are faced with an increasingly difficult choice: which platform is better suited our needs and preferences?

Background and Growth

The success of any e-commerce platform depends on its ability to evolve and adapt to the changing needs of its customers and the market. In the case of Lazada and Shopee, their respective backgrounds and growth strategies have played crucial roles in shaping their positions within the Philippine e-commerce landscape.

This section delves deeper into the early years, strategic approaches, and partnerships that have contributed to the growth and expansion of both Lazada and Shopee in the Philippines.

  1. Founding and early years: Lazada was founded in 2012 by the Rocket Internet Group, aiming to become the leading e-commerce platform in Southeast Asia. Initially launched in five countries, including the Philippines, Lazada quickly gained traction due to its wide range of products and customer-centric approach.
  2. Acquisition by Alibaba Group: In 2016, the Chinese e-commerce giant Alibaba Group acquired a controlling stake in Lazada, further strengthening its position in the Southeast Asian market. This acquisition provided Lazada with valuable resources, expertise, and financial backing to expand its operations and enhance its platform.
  3. Growth strategy: Lazada’s growth strategy in the Philippines has been multifaceted, focusing on expanding its product offerings, improving customer service, and developing a strong logistics network. The platform has also invested heavily in marketing and promotions to attract new customers and retain existing ones.
  4. Partnership and collaborations: Lazada has formed numerous partnerships with local and international brands, enabling it to offer a diverse range of products and exclusive deals to its customers. In addition, Lazada has collaborated with local payment providers and logistics companies to streamline its payment and delivery processes.
  1. Founding and early years: Shopee was founded in 2015 by Sea Group, a Singapore-based technology company. Entering the Philippine market shortly after its establishment, Shopee quickly gained popularity due to its user-friendly platform, competitive pricing, and engaging features.
  2. Rapid expansion: Shopee’s rapid growth in the Philippines can be attributed to its aggressive marketing campaigns and strategic collaborations with popular influencers and celebrities. This approach has helped Shopee quickly establish itself as a prominent player in the Philippine e-commerce market.
  3. Focused approach: Shopee’s growth strategy in the Philippines has been centered around understanding the needs and preferences of the local market. This has led to the platform offering tailored promotions, localized payment options, and a customer support team that caters to Filipino customers.
  4. Partnership and collaborations: Similar to Lazada, Shopee has also formed various partnerships with local and international brands, allowing it to offer a wide array of products at competitive prices. Shopee has also invested in developing strong relationships with local logistics providers to ensure efficient and reliable delivery services.


Let’s delve into the key features that set Lazada and Shopee apart from each other, focusing on aspects such as user experience, payment options, customer engagement, and seller support.

  1. LazMall: As mentioned earlier, LazMall is a dedicated section within the Lazada platform that features official stores from popular brands. This provides customers with a guarantee of authenticity and quality, ensuring a trustworthy shopping experience.
  2. Live chat support: Lazada’s live chat support allows customers to receive immediate assistance with their orders or inquiries. This feature enhances the overall customer experience by providing prompt and efficient support when needed.
  3. Payment options: Lazada offers a variety of payment methods to cater to different customer preferences. These options include credit cards, cash on delivery, and e-wallets like GCash and PayMaya. This flexibility allows customers to choose their preferred payment method, making transactions more convenient.
  4. Lazada Wallet: The Lazada Wallet is a digital wallet that enables customers to store funds, making it easier to complete transactions on the platform. Users can top up their Lazada Wallet using various methods, such as online banking, over-the-counter payments, or even e-wallets. The wallet also offers exclusive discounts and cashback promotions, providing additional value to customers.
  5. Seller Center: Lazada’s Seller Center is a comprehensive platform for sellers to manage their stores, monitor sales, and access various tools and resources to help them succeed on the platform. This feature supports sellers in optimizing their businesses and improving their overall performance.
  1. Shopee Mall: As discussed earlier, Shopee Mall is a dedicated section within the Shopee platform that features official stores from well-known brands. This ensures product authenticity and quality, providing a reliable shopping experience for customers.
  2. Shopee Coins: Shopee rewards its users with Shopee Coins for various activities, such as making purchases, playing in-app games, or participating in promotions. These coins can be redeemed for discounts on future purchases, offering additional value to customers.
  3. Integrated courier tracking: Shopee offers an integrated courier tracking system that allows customers to easily monitor the status of their orders directly from the app or website. This feature adds a layer of convenience and transparency to the delivery process.
  4. ShopeePay: ShopeePay is Shopee’s digital wallet, enabling customers to store funds for seamless transactions on the platform. Similar to Lazada Wallet, users can top up their ShopeePay balance using various methods and enjoy exclusive discounts and cashback promotions.
  5. Seller Support: Shopee provides extensive support for its sellers through its Seller Center, offering tools, resources, and analytics to help them manage their stores and optimize their performance. This feature empowers sellers to succeed on the platform and enhance their offerings to customers.

Pros and Cons

When selecting an e-commerce platform, it’s essential to understand each platform’s strengths, weaknesses, and unique features. In this section, we’ll analyze Lazada and Shopee’s pros and cons, focusing on factors like product variety, pricing, user experience, and delivery efficiency.

Let’s examine each platform’s distinct features to provide a well-rounded perspective, empowering you to choose the best platform for your shopping needs.



  1. Extensive product variety: Lazada boasts a wide range of products, allowing customers to find virtually anything they need on the platform. This vast selection makes it a one-stop-shop for many consumers.
  2. Robust logistics infrastructure: Lazada has invested in developing a strong logistics network, ensuring timely delivery and efficient order fulfillment. This provides customers with a reliable and convenient shopping experience.
  3. Live chat support: As mentioned earlier, Lazada offers live chat support, enabling customers to receive immediate assistance for their inquiries or concerns. This feature enhances customer satisfaction and encourages repeat purchases.
  4. Exclusive promotions and deals: Lazada frequently offers exclusive promotions and discounts, helping customers save on their purchases and attract new users to the platform.


  1. Inconsistent product quality: Due to the vast number of sellers on the platform, product quality can sometimes be inconsistent. However, Lazada’s return policy and customer support help address these concerns.
  2. Higher prices compared to competitors: In some cases, Lazada’s prices may be higher than those of its competitors, such as Shopee. This can be a deterrent for budget-conscious shoppers.


  1. Competitive pricing: Shopee is known for offering lower prices on many products compared to its competitors, making it an attractive option for price-sensitive consumers.
  2. Engaging user experience: Shopee’s platform includes interactive features like in-app games, live streams, and Shopee Coins, providing an engaging and enjoyable shopping experience for customers.
  3. Localized payment options: Shopee caters to the local market by offering localized payment options, such as cash on delivery and popular e-wallets, making transactions more convenient for Filipino customers.
  4. Responsive customer support: Shopee offers responsive customer support through various channels, ensuring that customer concerns are addressed promptly and efficiently.


  1. Limited product variety compared to competitors: While Shopee offers a wide range of products, its selection may not be as extensive as that of Lazada. This may make it more challenging for customers to find specific items on the platform.
  2. Shipping delays: Some customers have reported shipping delays with Shopee orders, which can be a significant drawback for those who prioritize timely delivery.


Here are stories from people who have used Lazada and Shopee, giving you a glimpse into their experiences with these platforms. Hearing about real-life encounters can help you understand what to expect when shopping on either platform in the Philippines.

As a frequent online shopper, I have used Lazada for a variety of purchases, ranging from electronics to clothing. One experience that stands out is when I ordered a new smartphone. The product arrived promptly, and I was impressed by the seamless transaction and efficient delivery process. However, I did encounter an issue with a separate order for a pair of shoes. Upon receiving the package, I discovered that the shoes were of poor quality and not as advertised. Thankfully, Lazada’s return policy made it easy for me to return the item and receive a refund.

My experience with Shopee has also been generally positive. I have found their prices to be consistently lower than those of their competitors, which has been a major draw for me as a budget-conscious shopper. I also appreciate the engaging nature of the platform, as the in-app games and live streams have made my shopping experience more enjoyable. On one occasion, however, I experienced a shipping delay that caused my order to arrive later than expected. Although this was a minor inconvenience, it did not deter me from using the platform again.


  1. For customers seeking a wider variety of products, Lazada may be the better choice due to its more extensive product selection.
  2. Budget-conscious shoppers may prefer Shopee, as it often offers lower prices and regular promotions.
  3. Those who prioritize timely delivery and well-established logistics infrastructure might find Lazada more suitable.
  4. Users looking for a more engaging and interactive shopping experience may enjoy the features offered by Shopee, such as in-app games and live streams.

Key Takeaways

Both Lazada and Shopee have their unique strengths and weaknesses, and the choice between the two ultimately depends on individual preferences and priorities. Lazada offers a wider product range and a more robust delivery network, while Shopee stands out for its competitive pricing and user engagement. By carefully considering the factors discussed in this article, customers can make an informed decision on which platform is best suited to their needs in the ever-evolving Philippine e-commerce landscape.