Disclosure: Small Business Philippines strives to provide relevant and accurate information in all its articles. However, some information in our articles may differ or might be outdated from what you can see or read directly from the establishments’ or businesses’ websites. Please get in touch with us directly for any discrepancies.

Welcome, budding entrepreneur! Are you ready to take your business to the next level? If you’re looking to dive into the world of wholesale selling in the Philippines, you’ve come to the right place.

In this ultimate guide, we will teach you everything you need to know about selling wholesale in the Philippines, from the basics to the nitty-gritty.

So, put on your entrepreneurial hat and let’s get started!

Chapter 1: Understanding Wholesale Selling

Before we jump into the how-tos, let’s first understand what wholesale selling is and why it’s important.

What is Wholesale Selling?

Wholesale selling is when you sell products in large quantities to other businesses, like retailers or distributors, who then resell them to the end customers. This way, you can focus on producing or sourcing products at a lower cost, while your buyers handle the marketing, sales, and customer service.

Why Sell Wholesale?

Selling wholesale has a lot of advantages, such as:

  • Bigger profits: You can sell more products at a lower cost, so your profit margins can be higher.
  • Less work: You don’t need to worry about marketing, sales, or customer service because your buyers will take care of those aspects.
  • Stable income: When you establish long-term relationships with buyers, you can enjoy a more stable income.
  • Easier expansion: Selling wholesale can help you expand your business to new markets without much effort.
how to sell wholesale

Chapter 2: Preparing for Wholesale Selling

Now that you know what wholesale selling is and why it’s important, let’s discuss how to get started. First things first: you need to prepare!

Step 1: Choose Your Products

Think about what kind of products you want to sell wholesale. Are you going to produce them yourself, or are you going to source them from manufacturers or suppliers? Consider the following factors:

  • Demand: Choose products that have a high demand in the market. You can use tools like Google Trends to see what people are searching for.
  • Competition: Research your competitors and see if there’s room for another player in the market.
  • Uniqueness: Think about what sets your products apart from the competition. Can you offer something unique or better quality?
  • Profit margins: Calculate the potential profit margins for each product to ensure they’re worth selling.

Step 2: Register Your Business

To sell wholesale in the Philippines, you need to register your business with the appropriate government agencies, such as the Department of Trade and Industry (DTI) and the Bureau of Internal Revenue (BIR). You may also need to obtain other permits and licenses, depending on your industry.

Step 3: Create a Business Plan

A solid business plan is essential for your wholesale venture. Your plan should include:

  • A company overview and mission statement
  • A market analysis, including target customers and competitors
  • Your marketing and sales strategy
  • A financial plan and projections
  • An operations plan, including supply chain management and inventory control

Step 4: Find Reliable Suppliers

If you’re not producing your own products, you’ll need to find reliable suppliers or manufacturers to source them from. Here are some tips for finding the best suppliers:

  • Attend trade shows and expos to meet potential suppliers in person.
  • Use online platforms like Alibaba and GlobalSources to search for suppliers worldwide.
  • Ask for referrals from other businesses or industry contacts.
  • Look for local manufacturers in the Philippines through DTI’s Philippine Business Registry.
  • Always ask for samples and verify the quality of the products before committing to a supplier.

Step 5: Set Your Wholesale Pricing

Pricing is a crucial aspect of your wholesale business. You need to find the sweet spot between offering competitive prices to your buyers and maintaining healthy profit margins. Consider the following factors when setting your wholesale prices:

  • Production or sourcing costs
  • Shipping and logistics costs
  • Overhead expenses (rent, utilities, salaries, etc.)
  • Desired profit margin

Remember, wholesale prices are usually lower than retail prices because you’re selling in bulk. A common rule of thumb is to set your wholesale price at around 50% of the retail price.

how to sell wholesale

Chapter 3: Marketing Your Wholesale Business

Now that you’re prepared to sell wholesale, it’s time to spread the word about your business and attract buyers. Here are some marketing strategies you can use:

Step 1: Build a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for any business. Start by creating a professional website that showcases your products, company information, and contact details. You can use platforms like WordPress or Wix to build your website.

Also, create profiles on social media platforms like Facebook, Instagram, and LinkedIn to connect with potential buyers and promote your products.

Step 2: Network with Industry Professionals

Attending trade shows, conferences, and networking events can help you connect with potential buyers and industry professionals. These connections can lead to new business opportunities and valuable insights into the market.

Step 3: Offer Incentives to Buyers

To attract more buyers and encourage them to purchase from you, consider offering incentives like discounts, free shipping, or flexible payment terms. These incentives can help you stand out from the competition and make your products more appealing to buyers.

Step 4: Use Content Marketing

Content marketing involves creating valuable, informative, and engaging content to attract and retain customers. Examples of content you can create include blog posts, videos, infographics, and e-books. Focus on topics that are relevant to your target audience and showcase your expertise in the industry.

Step 5: Leverage Email Marketing

Email marketing is a cost-effective way to communicate with your potential buyers and nurture leads. Collect email addresses from your website, social media, and networking events, and use an email marketing platform like Mailchimp or Sendinblue to send newsletters, promotions, and product updates.

Chapter 4: Managing Your Wholesale Business

Once you start selling wholesale, it’s important to manage your business effectively to ensure smooth operations and continued growth. Here are some tips for managing your wholesale business:

Step 1: Maintain Strong Relationships with Suppliers

Building and maintaining strong relationships with your suppliers is crucial for your wholesale business. Communicate regularly with your suppliers, pay your invoices on time, and address any issues or concerns promptly. This will help ensure a steady supply of products and avoid potential disruptions.

Step 2: Implement Inventory Management Systems

Proper inventory management is essential for keeping track of your stock levels and ensuring you have enough products to meet your buyers’ demands. Use inventory management software like QuickBooks or Zoho Inventory to track your stock, set reorder points, and generate reports.

Step 3: Monitor Your Finances

Keeping a close eye on your finances is crucial for the success of your wholesale business. Use accounting software like Xero or FreshBooks to track your income, expenses, and cash flow. Regularly review your financial statements to identify areas where you can cut costs or boost revenue.

Step 4: Provide Excellent Customer Service

Even though you’re selling to businesses, providing excellent customer service is still important. Respond to inquiries and concerns promptly, handle complaints professionally, and always follow through on your commitments. Building a reputation for outstanding customer service can help you retain buyers and attract new ones.

Step 5: Continuously Improve and Innovate

The business landscape is constantly evolving, so it’s essential to stay updated on industry trends and adapt your business accordingly. Attend workshops, webinars, and conferences to learn about new developments in your industry. Continuously look for ways to improve your products, processes, and overall business strategy.

how to sell wholesale

Chapter 5: Scaling Your Wholesale Business

As your wholesale business grows, you may need to scale up your operations to meet increasing demand. Here are some strategies for scaling your wholesale business:

Step 1: Expand Your Product Range

Adding new products to your inventory can help you attract more buyers and increase your revenue. Research the market to identify potential gaps or new trends, and source or produce products that cater to these demands.

Step 2: Tap Into New Markets

Expanding your business to new markets can help you reach more customers and diversify your income. Consider selling to international buyers or targeting different industries or customer segments within the Philippines.

Step 3: Automate Processes

As your business grows, automating certain processes can save you time and resources. Look for software and tools that can help you streamline tasks like order processing, invoicing, and inventory management.

Step 4: Build a Team

Hiring a team of skilled professionals can help you manage your growing business more effectively. Look for employees who share your vision and can contribute to the success of your business in areas like sales, marketing, operations, and customer service.

Step 5: Seek External Funding

If you need additional capital to scale your business, consider seeking external funding from investors, loans, or grants. This can help you finance new projects, expand your operations, or invest in new equipment and technology.


Selling wholesale in the Philippines can be a rewarding and profitable venture if you’re well-prepared, strategic, and committed to continuous improvement. By following the steps outlined in this comprehensive guide, you’ll be well on your way to building a successful wholesale business in the Philippine market.

Remember, the journey to success is an ongoing process, and there’s always room for growth and improvement. Keep learning, adapting, and innovating, and you’ll be well-equipped to navigate the ever-changing world of wholesale selling. Good luck, and happy wholesaling!